Legal Notices

Legal Notice

Privacy Statement

Last updated: October 2020

Helvar is committed to protecting your privacy in conformance with the applicable privacy legislation. We may collect information regarding your visit to our site and your use of our mobile applications. Sometimes we may also need certain personal information to be able to maintain business relationships or provide services that you request, such as our monitoring and maintenance service or other services we may have provided to you. This Privacy Statement explains the principles of the data collection and the purposes of using the data under those situations and informs you of our use of cookies on our website and other services.

Collection of Personal Information

We mainly collect personal data either directly from you or in the course of our business activities. When we need information that personally identifies you or allows us to contact you we may also collect it from public sources (e.g. corporate websites) or by using specific on-line forms on our website, via Helvar’s mobile applications (e.g. ActiveAhead or Active+), our social media channels, through our partner websites or our service portal.

Your information collected includes your name, address (this might be your home address and/or the address where our services are being used), e-mail address, telephone number, location data, job role, and company information. We may also collect information which enables us to provide the service in question, such as photos you may take from your premises. We may also collect information generated from your use of our services or your visit to our website, as well as information on event participation.

We do not collect any sensitive personal data. The connection of the on-line forms is not protected with an encryption program, so please do not send any sensitive information through the on-line forms.

Use of Personal Information

We may process your personal information for the following purposes:

  • To provide and manage our products and services.
  • To manage our customer relations and to provide you the best possible customer service.
  • To deliver services, such as newsletters, training, or support your request or purchase.
  • To conduct marketing campaigns and/or market studies.
  • To develop and personalize our marketing, products, and services to better meet your interests, which may entail profiling.
  • To allow you access to limited-entry areas of our site as appropriate.
  • To alert you to product upgrades, updated information, and other services from Helvar.
  • To maintain and develop our products and/or services and create added value in our business.
  • We also use cookies and similar technologies on our website and other services. For more information on the purposes for which we use cookies, see section „Cookies“ below.

We only process your personal information when we have a legitimate interest in doing so (for example, in order to deliver the service that you have requested) or when there is another legal basis for the processing of your personal data, such as when you have given your consent to the processing or if the processing is necessary for the performance of a contract to which you are a party.

Sharing of Personal Information

We use other companies to provide services entailing the processing of personal data, such as mailing, webinar services, marketing services, and IT services. We will only provide those companies with the information to deliver the service, and they are generally prohibited from using that information for any other purpose. We may also transfer personal data to other Helvar group companies.

Helvar may disclose your personal information a) if it is necessary to conform to the law or comply with legal process served on Helvar or b) if required by competent authorities. We may also share your personal information with other Helvar group companies or our distribution partners, where necessary and appropriate. Such disclosures may take place for the purposes set forth above, for example, if you contact us in order to purchase Helvar products or services in a country outside Finland.

International Transfers of Personal Information

We may transfer the personal data we collect about you to countries other than the country in which the data were originally collected, including to countries outside the EU or the EEA. The laws of those countries may not have the same level of data protection as the country in which you initially provided the data. If we transfer your personal data to other countries, we will protect that data as described in this Privacy Statement and in accordance with the applicable law. We will take all appropriate safeguards to protect your personal data. If you wish for more information on these safeguards, please send a message to helvar@helvar.com to contact the liaison officer of data protection matters.

When processing the personal data we carry out the technical and organizational measures necessary for securing personal data against unauthorized access, against accidental or unlawful destruction, manipulation, disclosure, and transfer, and against other unlawful processing.

Retention of Personal Information

We will only retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement that is in relation to you being our customer, for example. We may nevertheless retain certain personal data for the period needed for us to comply with our legal obligations or to resolve disputes.

Controller of the Personal Information

The controller of your personal data is Helvar Oy Ab in Finland (address: Keilaranta 5, FI-02150 Espoo, Finland). You may contact the liaison officer of data protection matters by sending a message to helvar@helvar.com.

Your Rights as a Data Subject

As a data subject, every person whose personal information we have collected has the rights set forth in the General Data Protection Regulation (the “GDPR”).

Every data subject shall have the right to access any information which concerns him or her. In accordance with the GDPR it is possible to rectify, erase, or supplement any personal data processed by us, which is erroneous, unnecessary, incomplete, or obsolete. The data subject may, in certain circumstances, have the right to request the transfer of data to another company or the restriction of the processing. Additionally, the data subject may have the right to object to the processing. The provision of personal data may, however, in certain circumstances be a necessary requirement for the use of the services. Helvar reserves the right to suspend the provision of services or to prevent access to the services if the data subject fails to provide necessary data or requires its deletion.

You also have the right to object to the processing of personal data for purposes of direct advertising, distance selling, or other direct marketing. Every data subject also has the right to lodge a complaint with a supervisory authority.

All requests relating to these rights should be directed to helvar@helvar.com.

Use of Cookies

We use cookies in connection with our services and on our website. Cookies are small files, typically of letters and numbers, which are automatically stored on the computer’s hard disk when the user accesses certain sites on the Internet. In this Privacy Statement, the term „cookies“ is also used to refer to other similar tracking technologies, such as web beacons and pixels.

We use the following types of cookies on our website and services:

  • Functional cookies: These cookies are necessary for the functioning and use of our website. They are needed to maintain the session state and help identify the user’s personal preferences within the online service. Functional cookies make it possible to save information that changes the way the website appears or acts. For instance, your preferred language or region.
  • Analytics cookies: These cookies are used to gain insight into the use of our websites and services by collecting and reporting information, which allows us to optimise our websites, products, and services.
  • Marketing cookies: These cookies allow us to track and analyze user behavior and to deliver targeted advertising by displaying personalized, interest-based advertisements when they visit our website and/or third-party websites and services. Such cookies are provided by third-party advertisers to personalise and measure the efficacy of marketing on our own as well as on third party websites.

We use both so-called session cookies and persistent cookies. How long cookies are saved on your device can vary. The time when they are scheduled to expire is calculated from the last date you visited the website. When cookies expire, they are automatically deleted. Session cookies are temporary cookie files stored on your browser until you leave our site or at the latest when you close your browser, whereas persistent cookies are saved on your browser until they are deleted by you or until their pre-set duration period expires. The duration periods for persistent cookies vary depending on the purpose for which they are used and vary between one session to 26 months; third-party cookies are stored based on their own privacy policies, please see the list of provides below.

You have the opportunity to accept or to reject other than the functional cookies when you first visit our website. If you do not wish to receive cookies or do not want to be notified of when they are placed on your computer, you may reject cookies, or set your web browser to do so and delete the cookies at a later phase. If you do so, please be aware that you may not be able to view nor use certain parts of the web site, and all settings controlled by these cookies will be deleted.

Certain features of our website may be offered by third parties. Such third parties may set cookies and receive data on you when you use our website and mobile applications. Their use of cookies and data is subject to the said party’s own terms and conditions. Below you can find further information on the most important third-party cookies used on our website.

  • Hotjar Helvar’s website uses Hotjar Tracking Code that tracks visits to our website and activity around the site for analytics and reporting purposes. Further information about the cookies placed by Hotjar can be found in Hotjar’s Privacy Policy.
  • SEMrush Helvar’s website uses SEMrush analytical session cookies, that track visits to our websites and activity around the site for analytics and reporting purposes. Further information about the cookies placed by Hotjar can be found in SEMrush’s Cookie Policy.
  • Google Analytics Helvar’s website uses Google Analytics, which is an analytical cookie that tracks visits to our website and activity around the site. The data which is collected is used for analytics and reporting purposes as well as for monitoring the performance of our site and to measure user engagement. Individual users cannot be directly identified from the data. Further information on Google Analytics can be found in the Google Privacy Policy.
  • Google Advertising Helvar’s website uses Google DoubleClick and Google Tag Manager tracking codes that are marketing cookie services, allowing website providers to address their visitors in a targeted fashion by displaying personalized, interest-based advertisements when they visit other websites that are part of the Google Display Network. Google utilizes what is known as cookies to analyse how users use a website. The information collected with these cookies forms the basis for interest-based advertising. To do so, Google stores a small sequence of numbers in the browser of the visitor calling on the website. This number is used to record the visits to the website and collect data on how the website is being used. If you subsequently visit another website that is part of the Google Display Network, you will be served advertisements that are very likely to be related to the products or information that you have previously viewed. You can use a plugin to permanently deactivate the cookies used by Google. Alternatively, you can deactivate the use of cookies through third parties by visiting the deactivation page of the Network Advertising Initiative and following the opt-out instructions contained therein. Further information on Google remarketing can be found in the Google Privacy Policy.
  • Marketing Automation ToolHelvar’s website uses a Marketing Automation tool that collects information on how you use our website (e.g. which pages you visit or services you use on our website). We use this tool to track and analyze user behavior and to deliver targeted advertising. If fill in one of our online forms, the information you provide us via the form will be stored in the Marketing Automation Tool. Further information about the processing of your personal data in relation to the Marketing Automation tool and cookies placed by Mailchimp can be found in Mailchimp Privacy Policy.
  • Youtube, Google Helvar’s website includes content that may be viewed via YouTube service. Youtube sets cookies and collects information on Helvar’s website users and their activity on the website through embedded video players on the Helvar website, with the purpose of delivering targeted advertising. Further information on Youtube privacy can be found in the Google Privacy Policy.
  • Facebook Helvar’s website uses the “Custom Audiences” remarketing service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This service allows us to advertise our products and services to the visitors of our website in a targeted fashion by displaying personalized, interest-based Facebook ads to the website’s visitors when they use the Facebook social network. The remarketing tag provided by Facebook is integrated on the website to implement this service.This tag establishes a direct connection to the Facebook servers when you visit our website. It allows the Facebook server to record which of our webpages you have visited. Facebook allocates this information to your personal Facebook user account. We may also allow visitors to share content from our website onto their Facebook profiles. Additional information regarding the collection and utilization of your data by Facebook, your rights in relation to these data and the possibilities to protect your privacy can be found in the privacy statement of Facebook. If you do not want Facebook to assign this information directly to your Facebook user account, you can deactivate the “Custom Audiences” remarketing service. You must be logged in at Facebook to do so.
  • LinkedIn We also use LinkedIn Conversion and Remarketing tracking. This allows us to track those visitors who have been referred to this website from a LinkedIn advertisement. We may also allow visitors to share content from our website onto their LinkedIn profile. The LinkedIn Insight Tag cookie also supports online marketing by collecting information about the users to promote products through partners and other platforms. Further information regarding the use of your data by Instagram is available at LinkedIn’s Privacy Policy.
  • Instagram We use embedded content from Instagram on our website. This allows us to track those visitors who have been referred to this website from an Instagram advertisement. We may also allow visitors to share content from our website onto their Instagram profiles. The Instagram cookie also supports online marketing by collecting information about users to promote products through partners and other platforms. Further information regarding the use of your data by Instagram is available at Instagram’s Data Policy.
  • Twitter We may use embedded content from Twitter on our website. This allows us to track those visitors who have been referred to this website from Twitter or a Twitter advertisement. We may also allow visitors to share content from our website onto their Twitter profiles. The Twitter cookie also supports online marketing by collecting information about the users to promote products through partners and other platforms. Further information regarding the use of cookies and your data by Twitter is available at Twitter Privacy Policy.
  • Leadfeeder Helvar’s website may use Leadfeeder marketing cookies to track visits to our websites and activity around the site for analytics and reporting purposes and to deliver targeted advertising by displaying personalized, interest-based advertisements when they visit our website and/or third-party websites and services. Further information regarding the use of cookies and your data by Leadfeeder is available at Privacy Policy.

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